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Of very ancient origin, the history of the Piedmontese breed dates back to the Paleolithic era, about thirty thousand years ago, when wild bovine species merged with herds of zebu from Pakistan. The new crossbreed spread mostly in Italy and, in particular along the pastures of Piedmont, perhaps because the Alps acted as a natural barrier. Rustic and resilient, excellent for milk and meat, this breed was used as a working animal, a factor that probably influenced genetics and ended up generating a hypertrophy of the muscles of the rump and thighs.
This particular muscular conformation has generated the term Fassone, borrowed from the French expression de bonne façon, which means «of good built». In fact, the best Fassone had strong muscles in the shoulder, rump and thigh, and were called “double thigh” or, in Piedmontese dialect, bucin dla cheussa «cattle of the thigh». A mutation that was increasingly sought after starting from the Nineteenth century, when breeders, especially those from Alba, made it suited for the production of meat.
Today the Piedmontese Fassone is mainly bred in the provinces of Cuneo and Turin. It is appreciated for its high value at the slaughterhouse (which even exceeds 70%) and the fine bone structure, which allows a greater number of cuts when compared with cattle of greater size.



The basic resources are land, water and forage; the “vines” are the selection and breeding of local cattle; the hand of man is what guarantees the purity of the supply chain: from the field to the slaughterhouse, from the grading to the packaging. Time also has a fundamental role: if the aging of the meat – a real “refining” process – is properly done, this ennobles the final product.

A research, carried out starting from the butchery, to the process of packaging and until the meat reaches the restaurants, which has brought us, over the years, to identify with long-living female cattle the most complete and authentic expression of Piedmontese meat. This experience has led to the origin of the Fassona, with the letter «A» in the end indicating its feminine gender, of which we are the first makers, a selected meat that is now imitated and utilized by many other producers. Our products are certified 100% Fassona meat, from female cattle of over 36 months, raised exclusively by small breeders within the provinces of Cuneo and Turin. The meat undergoes an ennobling aging process for about two weeks, which helps in enhancing its flavour and tenderness.
• Bright red color
• Low fat content (7%)
• Low cholesterol content
• Tender and compact fibres
• Harmonious, sapid, extremely long-lasting flavour
• Hints of hazelnut and hay
• It is excellent to be eaten raw
• Suitable for any type of cooking
• It perfectly pairs with different types of wine


Since 1965, Oberto has worked alongside breeders in selecting the best quality cattle. A field research that has led to distinguish animals by gender, identifying the female cattle – the Fassona – as the most complete expression of the Piedmontese breed.
The meat of female cattle has natural fat marbling that makes it tender and tasty. The muscle fibers of female cattle are genetically more compact and juicier, characterized by a rich, round aroma that is never ferrous, with a perfect balance between sweetness and sapidity and an exceptional persistence, as well as hints of hazelnuts and hay.